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PROSES PENJUALAN PART 2

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PROSES PENJUALAN PART 2

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PROSES PENJUALAN PART 2

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Latifah
Latifah
Indonesia

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PROSES PENJUALAN PART 2
 

PROSES PENJUALAN PART 2Online version

PROSES PENJUALAN PART 2

by Latifah
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1

Sebuah toko fokus melayani kebutuhan bayi (baju, makanan, mainan bayi). Strategi ini termasuk....

2

Mengapa attribute positioning penting dalam pemasaran?

3

Mengapa competitor positioning perlu dilakukan dengan hati-hati?

Explanation

Spesialisasi Pasar (Market Specialization) Dalam strategi ini, bisnis berfokus untuk melayani satu kelompok pasar tertentu saja, Toko tidak hanya menjual satu jenis barang (seperti hanya baju), melainkan menyediakan ekosistem produk yang lengkap khusus untuk target pasar tersebut.

Attribute positioning (penentuan posisi berdasarkan atribut) adalah strategi menekankan fitur, karakteristik spesifik, atau manfaat unik dari sebuah produk untuk membedakannya dari pesaing. Membantu produk untuk menonjol di pasar yang padat pesaing.

Competitor positioning (menempatkan posisi merek dengan membandingkan diri secara langsung terhadap pesaing) harus dilakukan dengan sangat hati-hati karena strategi ini memiliki risiko tinggi dan berdampak langsung pada reputasi bisnis. Karena dapat menimbulkan perbandingan negatif jika tidak tepat

 
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