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Froggy Jumps
Froggy Jumps

Precio en Marketing: Claves

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Froggy Jumps

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About this activity

Conceptos y estrategias de precio

Created by

Pedro Luis Vera Pando
Pedro Luis Vera Pando
Bolivia

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Precio en Marketing: Claves
 

Froggy Jumps

Precio en Marketing: ClavesOnline version

Conceptos y estrategias de precio

by Pedro Luis Vera Pando
1

¿Qué representa el precio, además del valor monetario, para el consumidor?

2

¿Qué función principal cumple el precio en la empresa?

3

¿Qué estrategia fija un precio bajo para ganar cuota de mercado?

4

¿Qué estrategia fija un precio alto al inicio para captar clientes dispuestos a pagar más?

5

¿Cuál es un factor clave al fijar precios por su impacto en el cliente?

6

¿Qué tipo de precio se asocia con exclusividad y calidad alta?

7

¿Qué 4 factores influyen en el precio según el texto?

8

¿Qué tipo de precio se aplica para incentivar ventas temporalmente?

9

¿Qué puede ocurrir si el precio es muy bajo, según el texto?

10

¿Qué debe garantizar el precio respecto a la estrategia empresarial?

 
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