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SWOT vs PESTEL: différences essentielles

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SWOT vs PESTEL: différences essentielles

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Comparaison concise

Created by

Julia Nortier
Julia Nortier
Netherlands

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SWOT vs PESTEL: différences essentielles
 

SWOT vs PESTEL: différences essentiellesOnline version

Comparaison concise

by Julia Nortier
1

Les dimensions Légal et Environnemental n'existent pas dans PESTEL.

2

SWOT évalue uniquement les facteurs internes de l'entreprise.

3

Le SWOT remplace PESTEL sans aucune utilisation combinée.

4

SWOT analyse les forces et faiblesses internes et les opportunités et menaces externes.

5

SWOT aide à identifier les axes d’action à partir des résultats internes et externes.

6

Le PESTEL inclut la dimension Marketing comme sixième facteur.

7

SWOT et PESTEL se complètent pour éclairer la stratégie d'entreprise.

8

PESTEL analyse les facteurs macro-environnementaux: Politique, Économique, Social, Technologique, Environnemental et Légal.

9

PESTEL se concentre sur l'environnement externe d'une organisation.

10

PESTEL est une méthode d'audit financier interne.

 
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