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Mercadotecnia: fundamentos y 4P

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Conceptos clave de mercadotecnia

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Mexico

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Mercadotecnia: fundamentos y 4P
 

Mercadotecnia: fundamentos y 4POnline version

Conceptos clave de mercadotecnia

by elda
1

Las 4P de la mercadotecnia son Producto, Precio, Plaza y Promoción.

2

La mezcla de mercadotecnia debe ajustarse a las necesidades de mercados internacionales.

3

El precio no influye en la percepción de valor del producto.

4

Plaza es lo mismo que punto de venta en la distribución.

5

La investigación de mercados no sirve para entender a los competidores.

6

La segmentación de mercado agrupa consumidores por características comunes.

7

El marketing digital no considera SEO ni redes sociales.

8

El marketing digital utiliza canales online para llegar al cliente.

9

El branding es una parte importante de la promoción para diferenciarse.

10

La internacionalización siempre implica vender en un único idioma.

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