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Fundamentos del Marketing

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Cuestionario rápido sobre conceptos clave

Created by

Alfredo Mendez
Alfredo Mendez
United States

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Fundamentos del Marketing
 

Fundamentos del MarketingOnline version

Cuestionario rápido sobre conceptos clave

by Alfredo Mendez
1

El mercado en marketing es estático y no evoluciona hacia lo digital.

2

El intercambio de valor en marketing es bidireccional, donde la empresa ofrece productos o servicios y el cliente entrega valor a cambio.

3

La promoción es la primera P del marketing mix.

4

El marketing relacional se centra en construir relaciones duraderas y la lealtad del cliente.

5

Las 4P del marketing son Producto, Precio, Plaza y Promoción.

6

La investigación de mercado implica definir el objetivo, diseñar la metodología y recopilar datos.

7

El marketing 1.0 se centra en experiencias de marca personalizadas en tiempo real.

8

Marketing 5.0 no utiliza tecnologías emergentes.

9

El marketing negativo es ético y promueve la competencia limpia.

10

El objetivo principal del marketing es satisfacer las necesidades y deseos del consumidor, generando valor para el cliente y rentabilidad para la empresa.

 
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