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Merchandising del punt de venda
 

Crossword Puzzle

Merchandising del punt de vendaOnline version

Claus de l’organització i presentació en botigues

by Merce Miralles
1

Disposició dels productes a la superfície de venda per maximitzar ventes i experiència.

2

Categoria de mobiliari lineal on s'organitzen productes en fila per facilitar la cerca.

3

Sistema de venda sense venedors, on els productes són accessibles directament al consumidor.

4

Model de recorregut que guia el client a través de diverses seccions de la botiga.

5

Model d'organització que facilita el pas i segmenta zones de compra.

6

Exposició de productes de dreta a esquerra per facilitar la localització.

7

Compra que s'activa per estímuls i és difícil de planificar.

8

Concepte que es refereix a l'ús o adquisició de béns i serveis per part de la gent.

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