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Merchandising i espais comercials

Froggy Jumps

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Essència de l’organització de llocs de venda

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Spain

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Merchandising i espais comercials
 

Froggy Jumps

Merchandising i espais comercialsOnline version

Essència de l’organització de llocs de venda

by Merce Miralles
1

Quin és l objectiu principal de l’organització del punt de venda en merchandising?

2

Quin tipus de venda implica que els articles es venen sols des dels linials?

3

Què és la implantació de productes en el punt de venda?

4

Quines zones descreixen com a calentes o fredes?

5

Què és la matriu BCG utilitzada en merchandising?

6

Quin és un efecte de collocar productes d’alta rotació a l’àrea superior?

7

Quin tipus d’exposició fomenta la compra per impuls?

8

Què descriu millor el recorregut en parrilla?

9

Quins factors influeixen en la decisió de compra segons el text?

10

Quin tipus de compra representa més de la meitat segons el document?

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