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Crossword Puzzle
Crossword Puzzle

K-Pricing: crucigrama de estrategias de precios

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K-Pricing: crucigrama de estrategias de precios
 

Crossword Puzzle

K-Pricing: crucigrama de estrategias de preciosOnline version

Conceptos clave de precios y mercado

by andres franco
1

Proceso técnico y estratégico que asigna valor al producto tras analizar costos, competencia y demanda.

2

Empresa dominante con poder para fijar el ritmo de los precios en el mercado.

3

Punto en el que oferta y demanda se igualan para determinar el precio óptimo.

4

Plan global y a largo plazo que define políticas de precios para objetivos.

5

Fase del ciclo de vida con alta competencia y precio que tiende a estabilizarse.

6

Fenómeno cuando empresas bajan precios para quitar clientes, común en competencia.

7

Etapa final en que se deben bajar precios para liquidar inventario.

8

Estrategia de lanzamiento con precio muy bajo para entrar y ganar mercado.

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