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Crossword Puzzle
Crossword Puzzle

Segmentación de Mercado según Kotler

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Segmentación de Mercado según Kotler

Crossword Puzzle

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About this activity

Conceptos clave de segmentación

Created by

Sol Boeri
Sol Boeri
Argentina

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Segmentación de Mercado según Kotler
 

Crossword Puzzle

Segmentación de Mercado según KotlerOnline version

Conceptos clave de segmentación

by Sol Boeri
1

División del mercado en grupos de consumidores con características comunes.

2

Conjunto de compradores potenciales para un producto o servicio.

3

Subgrupo dentro de un mercado con características homogéneas.

4

Meta de una campaña dirigida a un grupo concreto de consumidores.

5

Estudio de características poblacionales como edad, ingresos y sexo.

6

Rasgos de estilo de vida, personalidad y valores de un grupo.

7

Distribución de consumidores por región, país o ciudad.

8

Comportamiento de compra y uso del producto por los consumidores.

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