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Distribución física en mercadeo

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Conceptos clave de la distribución física en mercadeo.

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Puerto Rico

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Distribución física en mercadeo
 

Distribución física en mercadeoOnline version

Conceptos clave de la distribución física en mercadeo.

by Naiomi De Mata
1

La distribución física se mantiene estática a lo largo del ciclo de vida del producto; no requiere ajustes.

2

La distribución física se ocupa solo del almacenamiento y no del transporte ni la entrega.

3

Incluye actividades como almacenamiento, transporte, gestión de inventarios y procesamiento de pedidos.

4

La distribución física busca entregar productos en el lugar y momento adecuados, optimizando costos.

5

El costo de transporte no afecta el precio final ni la rentabilidad.

6

Las decisiones de distribución afectan el nivel de servicio al cliente y la satisfacción.

7

La planificación de la distribución física no considera la demanda del cliente.

8

La distribución física solo es relevante para ventas al por menor; no aplica a venta mayorista ni distribución.

9

La logística integral considera rutas de entrega, almacenamiento, inventarios y manejo de pedidos.

10

La planificación de la distribución física colabora con la estrategia de distribución y con la demanda del cliente.

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