Froggy Jumps Promotion & Branding QuizOnline version Promotion & Branding basics by ainun najah 1 What does ATL stand for in marketing promotions? a Below the Line b Across the Line c Above the Line 2 BTL marketing typically uses which channel? a Direct channels like email and events b National TV campaigns c Mass media ads 3 Which is a key benefit of strong branding? a Increased brand recognition b Higher production cost c Lower customer loyalty 4 Which is NOT an ATL tactic? a TV advertising b Pop-up store event c Radio commercials 5 Which activity is a classic BTL approach? a Sampling in stores b Sponsorship of a sports event c National print ads 6 Branding primarily helps with what long-term outcome? a Lower prices b Short-term sales spikes only c Brand equity and loyalty 7 What type of promotion is usually more targeted and measurable? a ATL b BTL c Hybrid 8 What is a primary benefit of strong branding? a Lower marketing budget b Fewer customer touchpoints c Easier premium pricing 9 Which channel is typical for ATL campaigns? a Mass media (TV, radio, print) b Email newsletters c In-store demos 10 Which statement best defines branding? a Only designing a logo b Running broad ads c Creating a distinct identity and perception 11 One of the best way to build a brand is a Build unique selling point of product b Charge premium price c Raise brand awareness by sosial media advertising 12 The disadvantage of television advertising media is a No movement and sound b Very expensive c Limited audience
