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4.4 Presupuesto publicitario

Froggy Jumps

Played 6

About this activity

Responde las siguientes preguntas de acuerdo al tema "Presupuesto publicitario"

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Mexico

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4.4 Presupuesto publicitario
 

Froggy Jumps

4.4 Presupuesto publicitarioOnline version

Responde las siguientes preguntas de acuerdo al tema "Presupuesto publicitario"

by Campos Bravo Jesus
1

¿Qué es un presupuesto publicitario?

2

¿Qué diferencia a la planificación de medios de la compra de medios?

3

¿Qué costos deben incluirse en un presupuesto publicitario completo?

4

¿Cuál es el principal riesgo del Método del Presupuesto Permisible?

5

¿Cuál es la falla lógica del Método del Porcentaje de Ventas?

6

¿Cuál es el objetivo del Método de Paridad Competitiva?

7

¿En qué consiste el fenómeno de la "Publicidad Invisible"?

8

¿Qué sucede cuando hay desalineación entre la inversión y la capacidad operativa?

9

¿Qué caracteriza al Método del Presupuesto Permisible?

10

¿Qué representa el "Costo de Oportunidad" en una mala gestión presupuestaria?

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