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Crossword Puzzle
Crossword Puzzle

Factores del comportamiento del consumidor (internos y externos)

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Factores del comportamiento del consumidor (internos y externos)

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About this activity

Factores que influyen en la compra

Created by

Deyanira Cruz Manzano
Deyanira Cruz Manzano
Mexico

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Factores del comportamiento del consumidor (internos y externos)
 

Crossword Puzzle

Factores del comportamiento del consumidor (internos y externos)Online version

Factores que influyen en la compra

by Deyanira Cruz Manzano
1

Impulso interno que orienta la compra hacia satisfacer necesidades o deseos.

2

Proceso mental de interpretar estímulos para formar una imagen de productos o marcas.

3

Proceso por el cual el consumidor adapta conductas a partir de experiencias previas.

4

Conjunto de rasgos estables que influyen en las elecciones y hábitos de consumo.

5

Disposición evaluativa hacia un objeto de consumo.

6

Conjunto de valores, normas y tradiciones de un grupo que guían el comportamiento.

7

Grupo de personas que influye en las decisiones de compra a través de roles y necesidades.

8

Impacto que otros factores ejercen sobre las decisiones de compra.

5
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3
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2
 
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