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Detección de green/blue/pink washing

Created by

Catalina Lizcano Escalante
Catalina Lizcano Escalante
Colombia

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Lavados de Imagen Corporativa
 

Lavados de Imagen CorporativaOnline version

Detección de green/blue/pink washing

by Catalina Lizcano Escalante
1

Colorwashing busca evitar riesgos de reputación usando signos o consignas, sin compromisos reales.

2

El greenwashing implica acciones ambientales verificables y verídicas.

3

El 7 pecado del greenwashing incluye: intercambio oculto, imprecisión, irrelevancia, mentir, falta de pruebas, adorar etiquetas falsas y el menor de los males.

4

Greenwashing puede describirse como marketing ambiental sin acciones ambientales reales.

5

Bluewashing describe a empresas que aparentan ser socialmente responsables sin cambios reales.

6

Bluewashing significa que las empresas siempre cumplen los diez principios del Pacto Mundial de la ONU.

7

El greenwashing es manipulación discursiva, corporativa y política.

8

Pinkwashing ocurre únicamente en redes sociales y no en prácticas de empresa.

9

Colorwashing solo se refiere a problemas medioambientales.

10

Pinkwashing es la apropiación de símbolos LGBT para mejorar la imagen y ventas de la empresa.

 
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