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Verdadero o falso: objetivos estratégicos de mercadeo

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Verdadero o falso: objetivos estratégicos de mercadeo

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About this activity

Identifica si las afirmaciones son correctas.

Created by

Blanca Mongui
Blanca Mongui
Colombia

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Verdadero o falso: objetivos estratégicos de mercadeo
 

Verdadero o falso: objetivos estratégicos de mercadeoOnline version

Identifica si las afirmaciones son correctas.

by Blanca Mongui
1

El objetivo debe describir solo características del producto, no beneficios para el cliente.

2

Un objetivo estratégico debe ser específico, medible, alcanzable, relevante y limitado en el tiempo (SMART).

3

Un objetivo estratégico se define una vez y nunca se revisa.

4

Un objetivo de mercadeo no necesita estar alineado con el presupuesto de marketing.

5

Debe ser evaluable mediante KPIs y plazos definidos.

6

Debe basarse en las necesidades y segmentos del cliente para orientar las tácticas de mercadeo.

7

Un objetivo estratégico puede ignorar a qué segmentos de cliente se dirige.

8

Debe indicar claramente qué acción se quiere que haga el público objetivo (p. ej., aumentar la demanda, mejorar la percepción, etc.).

9

Debe estar alineado con la visión y objetivos de la empresa.

10

Los plazos y indicadores de éxito no son necesarios si el objetivo es ambicioso.

 
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