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Reglas para Redactar un Objetivo General Estratégico

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Reglas para Redactar un Objetivo General Estratégico

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Organice

Created by

Daniela Rodriguez
Daniela Rodriguez
Colombia

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Reglas para Redactar un Objetivo General Estratégico
 

Unscramble Words

Reglas para Redactar un Objetivo General EstratégicoOnline version

Organice

by Daniela Rodriguez
1

Verbo infinitivo

2

Variable estratégica principal

3

Cuantificación

4

Alcance definido

5

Alineación con visión

6

No incluir acciones operativas

,
,
7

Variable de mercado

, , , ,
, , , ,
8

Segmento o mercado objetivo

9

Horizonte temporal

10

Coherencia con el objetivo corporativo

11

Relación directa con una P

, ,
, ,
12

Específico y concreto

13

Medible

14

Corto plazo

)
)
15

Se ejecuta en periodo corto (6 meses – 1 año)

16

Debe contribuir directamente al logro del objetivo estratégico

17

Mejorar cobertura porque hay baja distribución

18

No debe mencionar actividades específicas

19

Debe iniciar con verbo de acción estratégica

20

Debe centrarse en una variable propia del área de mercadeo

 
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