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Froggy Jumps
Froggy Jumps

Reglas para redactar objetivos

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Reglas para redactar objetivos

Froggy Jumps

(1)
Played 34
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About this activity

Sisisisisi

Created by

Sebastián Diaz
Sebastián Diaz
Colombia

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Reglas para redactar objetivos
 

Froggy Jumps

Reglas para redactar objetivosOnline version

Sisisisisi

by Sebastián Diaz
1

Debe ser medible con número o porcentaje

2

Debe centrarse en una variable propia del área de mercadeo

3

Región, país, segmento, sector

4

Debe contribuir directamente al logro del objetivo general estratégico

5

Debe indicar qué aspecto clave se va a mover

6

Horizonte temporal en objetivo estrategico

7

Verbo en infinitivo objetivo de mercadeo

8

Definir meta clara y medible

9

No debe ser general

10

Verbo en inifnitivo objetivo general estrategico

11

Debe incluir indicador cuantificable

12

Debe responder a lo que la empresa quiere ser

13

No debe mencionar actividades tácticas

14

Debe contribuir directamente al logro del objetivo general estratégico

15

Relación directa con una P

16

Debe tener plazo definido

17

No debe mencionar actividades específicas

18

Debe solucionar una debilidad o aprovechar una oportunidad detectada

19

Segmentar

20

Identificar a qué variable del mix pertenece

 
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