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Verdadero y Falso: Fuentes y Métodos de Investigación

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Verdadero y Falso: Fuentes y Métodos de Investigación

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Conceptos clave en 10 oraciones

Created by

Juan Sebastian Cortes Rojas
Juan Sebastian Cortes Rojas
Colombia

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Verdadero y Falso: Fuentes y Métodos de Investigación
 

Verdadero y Falso: Fuentes y Métodos de InvestigaciónOnline version

Conceptos clave en 10 oraciones

by Juan Sebastian Cortes Rojas
1

Las ENCUESTAS, ENTREVISTAS y FOCUS GROUP son técnicas para recopilar información de clientes.

2

Las escalas básicas de medición incluyen nominal, ordinal, intervalo y razón.

3

Las fuentes primarias y secundarias son lo mismo.

4

La escala de razón no tiene un cero absoluto.

5

La escala Likert mide acuerdos en una escala par de 1 a 5.

6

La metodología incluye definir el objetivo, elegir el tipo de preguntas y revisar errores antes de aplicar.

7

El diseño de preguntas debe ser claro y evitar confusiones.

8

Las herramientas digitales permiten recolectar información y opiniones de clientes de forma rápida.

9

Las preguntas abiertas no permiten obtener datos cualitativos.

10

La encuesta es una técnica que solo sirve para medir satisfacción, no gustos o necesidades.

 
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