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Froggy Jumps
Froggy Jumps

Ruta de la Compra en Marketing

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Ruta de la Compra en Marketing

Froggy Jumps

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About this activity

Guía del proceso de compra

Created by

AXAYACATL IZTAYUL BRAVO DEL RIO
AXAYACATL IZTAYUL BRAVO DEL RIO
Mexico

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Ruta de la Compra en Marketing
 

Froggy Jumps

Ruta de la Compra en MarketingOnline version

Guía del proceso de compra

by AXAYACATL IZTAYUL BRAVO DEL RIO
1

¿Cuál es la primera etapa del proceso de compra?

2

¿Qué rol tiene la búsqueda de información en la compra?

3

Al evaluar alternativas, ¿qué se compara principalmente?

4

¿Qué influye en la decisión de compra desde el marketing?

5

¿Qué describe la etapa de postcompra?

6

Cuando hay alto esfuerzo, la compra se llama:

7

¿Qué factor del entorno afecta la compra?

8

¿Qué papel cumple el contenido informativo en la búsqueda?

9

¿Qué implica la evaluación de costos totales?

10

¿Qué determina la lealtad tras la compra?

 
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