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Investigación cualitativa parcial 2

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Investigación cualitativa parcial 2

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Conceptos visto a lo largo del parcial 2 de Investigación Cualitativa de Mercados

Created by

Sandra Luz Morales Rocafuerte
Sandra Luz Morales Rocafuerte
Mexico

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Investigación cualitativa parcial 2
 

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Investigación cualitativa parcial 2Online version

Conceptos visto a lo largo del parcial 2 de Investigación Cualitativa de Mercados

by Sandra Luz Morales Rocafuerte
1

La es una conversación entre dos personas , en la que una persona realiza preguntas a la otra con el objetivo de conocer más sobre un tema , o aprender sobre algo en particular .

2

Estructucturada , y no estructurada son los tipos de entrevistas que existe n

3

es el ambiente de confianza y comodidad que se debe brindar en el participant e

4

, tema oculto y análisis simbólico son las técnicas de entrevista a profundida d

5

El estilo de vida , los valores son características que se desprenden de la variable

6

Por juicio es el tipo de muestreo

7

Es la técnica cualitativa que reune de 6 hasta 12 personas que pueden tener perfiles iguales o diferentes al hablar de un tema

8

La clasificación en la que se base el neuromarketing es visual , auditivo , emocional y

9

El cerebro se encarga de las funciones básicas de supervivencia , es decir , influye en decisiones instintivas y automáticas

 
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