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Relaciones públicas: concepto y funciones

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Importancia de las RP

Created by

Deyanira Luque
Deyanira Luque
Colombia

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Relaciones públicas: concepto y funcionesOnline version

Importancia de las RP

by Deyanira Luque
1

Las son un conjunto de estrategias que buscan gestionar la imagen de una organización ante su audiencia . Su se basa en comunicar mensajes relevantes , construir confianza y mantener relaciones positivas con medios , clientes y comunidades . Entre sus destacan diseñar , gestionar crisis , supervisar la y medir el impacto a través de indicadores . Sus características principales incluyen transparencia , consistencia , ética profesional y respuesta rápida ante hechos que afecten la percepción pública .

 
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