Digital Marketing Terms Quiz

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Key digital marketing terms.

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María Isabel Pérez Castilla

Spain

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Digital Marketing Terms Quiz


Froggy Jumps Digital Marketing Terms QuizOnline version Key digital marketing terms. by María Isabel Pérez Castilla 1 Digital Marketing: Strategies and actions carried out on the internet to promote products and services and reach a target audience. a Strategies and actions carried out on the internet to promote products and services and reach a targ b Strategies for traditional media promotion c Offline marketing techniques only 2 SEO (Search Engine Optimization): Technique used to improve a website’s position in organic (non-paid) search results. a Paid banners on websites b Technique used to improve a website’s position in organic (non-paid) search results. c Pay-per-click advertising on search engines 3 SEM (Search Engine Marketing): Paid advertising strategy to appear in search engines using pay-per-click (PPC). a Social media posting strategy b Organic optimization for search rankings c Paid advertising strategy to appear in search engines using pay-per-click (PPC). 4 Display Advertising: Online ads (banners, images, videos) shown on websites. a Email newsletters b Content marketing blog posts c Online ads (banners, images, videos) shown on websites. 5 Email Marketing: Sending emails to promote products or communicate with customers. a Sending emails to promote products or communicate with customers. b Running pay-per-click campaigns c Posting on social media 6 Affiliate Marketing: A system where a person earns a commission for promoting a company’s products. a A form of survey-based market research b A system where a person earns a commission for promoting a company’s products. c A method of in-house product development 7 Social Media Optimization (SMO): Using social networks to increase visibility and attract users. a Using social networks to increase visibility and attract users. b Paying influencers to post content exclusively c Optimizing only search engines 8 Online Reputation (ORM): Managing and مراقماراق (monitoring) what people say about a brand online. a Managing and مراقماراق (monitoring) what people say about a brand online. b Designing offline branding materials c Creating paid ad campaigns for a brand 9 Web Design: Creation and maintenance of websites to make them attractive and easy to use. a Hardware setup for servers b Only coding without layout considerations c Creation and maintenance of websites to make them attractive and easy to use. 10 Responsive Design: Websites that adapt to different devices (mobile, tablet, computer). a Websites that adapt to different devices (mobile, tablet, computer). b Static pages that look the same on all devices c Websites that only work on desktop computers

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Digital Marketing Terms Quiz

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Digital Marketing Terms QuizOnline version

by María Isabel Pérez Castilla

Digital Marketing: Strategies and actions carried out on the internet to promote products and services and reach a target audience.

SEO (Search Engine Optimization): Technique used to improve a website’s position in organic (non-paid) search results.

SEM (Search Engine Marketing): Paid advertising strategy to appear in search engines using pay-per-click (PPC).

Display Advertising: Online ads (banners, images, videos) shown on websites.

Email Marketing: Sending emails to promote products or communicate with customers.

Affiliate Marketing: A system where a person earns a commission for promoting a company’s products.

Social Media Optimization (SMO): Using social networks to increase visibility and attract users.

Online Reputation (ORM): Managing and مراقماراق (monitoring) what people say about a brand online.

Web Design: Creation and maintenance of websites to make them attractive and easy to use.

Responsive Design: Websites that adapt to different devices (mobile, tablet, computer).