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Crossword Puzzle
Crossword Puzzle

Conceptos Básicos de Mercadotecnia

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Conceptos Básicos de Mercadotecnia
 

Crossword Puzzle

Conceptos Básicos de MercadotecniaOnline version

Conceptos clave para entender mercadotecnia

by SANDRA MONSERRAT
1

Estado de carencia de algo imprescindible que motiva la acción.

2

Impulso de satisfacción específico hacia un producto concreto, condicionado por cultura y personalidad.

3

Deseo respaldado por capacidad y voluntad de adquirir un bien o servicio.

4

Conjunto de bienes y servicios disponibles para venta en un periodo.

5

Proceso de dividir un mercado en grupos con características similares para dirigir estrategias.

6

Manera en que el consumidor actúa ante estímulos de marketing.

7

Proceso sistemático de recabar datos para entender el mercado y apoyar decisiones.

8

Técnica de seleccionar una parte representativa de una población para estimar características.

3
7
1
4
8
2
5
 
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