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Crossword Puzzle
Crossword Puzzle

Recordando nuestra semana 3 campañas

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Recordando nuestra semana 3 campañas

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About this activity

Te invitamos a que puedas medir el nivel de recordación de los principales conceptos que vimos en la semana 3

Created by

Emperatriz Vigo Ibañez
Emperatriz Vigo Ibañez
Peru

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Recordando nuestra semana 3 campañas
 

Crossword Puzzle

Recordando nuestra semana 3 campañasOnline version

Te invitamos a que puedas medir el nivel de recordación de los principales conceptos que vimos en la semana 3

by Emperatriz Vigo Ibañez
1

Todas aquellas personas que potencialmente pueden hacer uso de un medio de comunicación

2

Su principal función es el apoyo a la toma de decisiones

3

Conjunto de creencias, actitudes, ideas, prejuicios y sentimientos de los consumidores sobre una empresa, marca, producto o servicio

4

Construcción de la confianza, la cual responde a las experiencias previas que funcionan como una referencia 

5

Proceso sistemático, estructurado que convierte los datos en información de valor para la empresa ayudando a la toma de decisiones

6

Aquellas personas que consumen un determinado medio de comunicación

7

Es la gestión global estratégica de todos los elementos tangibles e intangibles que rodean a la marca

8

Es un concepto que traspasa los beneficios funcionales, y alcanza los beneficios emocionales y sociales.

9

Es un compromiso con nuestros públicos como respuesta a sus necesidades

10

Compuesta por la identidad visual, personalidad, relaciones y cultura.

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