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Comunicación comercial: conceptos y casos

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Comunicación comercial: conceptos y casos

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Quiz sobre comunicación comercial y público

Created by

jimmy chacon
jimmy chacon
Costa Rica

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Comunicación comercial: conceptos y casos
 

Comunicación comercial: conceptos y casosOnline version

Quiz sobre comunicación comercial y público

by jimmy chacon
1

La publicidad es lo mismo que la comunicación comercial.

2

Un buen mensaje debe comunicar beneficios y utilizar un tono cercano.

3

El lenguaje comercial debe ser siempre técnico y extenso.

4

Publicar constantemente garantiza buenos resultados.

5

Los errores comunes incluyen no definir el público objetivo, mensajes confusos y no explicar beneficios.

6

El mensaje al mercado debe responder qué ofrece, a quién va dirigido y qué beneficio recibe el cliente.

7

El público objetivo no influye en la efectividad.

8

La comunicación comercial digital incluye publicaciones en Facebook o Instagram, historias y anuncios digitales.

9

Un mensaje comercial efectivo debe ser claro, breve, honesto y dirigido al público correcto.

10

En Costa Rica, redes sociales y WhatsApp son canales comunes para la comunicación comercial.

11

Decir simplemente 'Vendemos comida' es más claro que 'Ofrecemos almuerzos caseros...'.

12

La comunicación comercial informa, persuade y se relaciona con clientes o posibles compradores.

13

El público objetivo es el grupo de personas al que la empresa desea dirigir su mensaje.

 
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