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Froggy Jumps
Froggy Jumps

Marketing Global II: Decisiones

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Marketing Global II: Decisiones

Froggy Jumps

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About this activity

Quiz sobre estrategia y medios globales

Created by

Keily Jazmin Navarrete Palacios
Keily Jazmin Navarrete Palacios
Mexico

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Marketing Global II: Decisiones
 

Froggy Jumps

Marketing Global II: DecisionesOnline version

Quiz sobre estrategia y medios globales

by Keily Jazmin Navarrete Palacios
1

1. ¿Qué es la comunicación de marketing?

2

¿Qué ha transformado la comunicación de marketing actualmente?

3

¿Qué es la promoción de ventas?

4

¿Cuál es uno de los objetivos de la promoción de ventas?

5

5. ¿Cuál de los siguientes es un tipo de promoción de ventas?

6

6. ¿Qué ventaja tiene la promoción de ventas?

7

¿Cuál es el objetivo principal de la comunicación de marketing global?

8

¿Qué factor guía la localización de mensajes en mercados culturales diferentes?

9

¿Qué elemento define la mezcla de medios global?

10

¿Qué opción describe mejor una campaña global estandarizada?

11

¿Qué es 'glocalización'?

12

¿Qué KPI es clave para evaluar la efectividad de comunicaciones?

13

¿Cuál es una ventaja de la integración de comunicaciones?

14

¿Qué disciplina guía la selección de medios adecuada?

15

¿Cuál es una señal de que una campaña global necesita adaptación local?

16

¿Qué rol cumple el brief global en proyectos de comunicación?

 
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