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Marketing: Tipos y características

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Marketing: Tipos y características

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Conceptos clave de marketing

Created by

Laura Muñoz
Laura Muñoz
Colombia

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Marketing: Tipos y características
 

Marketing: Tipos y característicasOnline version

Conceptos clave de marketing

by Laura Muñoz
1

El marketing de guerrilla requiere presupuestos muy altos para impactar.

2

La investigación de mercado ayuda a entender preferencias y comportamientos de compra.

3

El marketing mix tradicional se compone de las 4 P: producto, precio, plaza y promoción.

4

El branding busca crear una identidad y percepción distintiva de la marca.

5

para generar confianza debe de no mostrar la experiencia y una informacion no clara

6

¿se propone captar mas entidades de economía solidaria a través de acciones en internet?

7

el enfoque es la transparencia credibilidad y resalte del impacto social y comunitario

8

La mezcla de marketing solo considera 3 P (producto, precio, promoción).

9

El posicionamiento consiste en fijar el precio más alto que permita la competencia.

10

los canales son las redes sociales, paginas web, correo electrinico etc...

11

¿el proyecto busca dar a conocer sus servicios financieros por medio de estrategias digitales ?

12

La segmentación de mercado consiste en dividir a los consumidores en grupos con necesidades similares.

13

La segmentación de mercado solo se realiza por geografía, y nunca por comportamiento.

14

¿se utilizaran estrategias de publicidad engañosa o información falsa para atraer clientes ?

15

El marketing directo no usa datos de clientes.

16

El marketing digital utiliza canales como SEO, SEM y redes sociales.

 
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