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Preguntas sobre orientación al mercado e inteligencia comercial

Created by

Argentina

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Preguntas sobre orientación al mercado e inteligencia comercial

by Melany Bustos
1

La inteligencia de negocio convierte datos en acciones que aumentan el valor de la empresa.

2

Nokia logró anticipar con éxito las necesidades de software y pantallas táctiles.

3

Netflix no utiliza análisis de datos para tomar decisiones de marketing.

4

Starbucks utiliza información comercial para conocer hábitos y preferencias de sus clientes.

5

Spotify utiliza datos de los usuarios para mejorar su propuesta de valor y crear listas para diferentes momentos.

6

La orientación al mercado facilita adaptarse a cambios en el entorno.

7

La orientación al mercado no aporta ninguna ventaja competitiva.

8

Spotify no recolecta datos de usuario para recomendaciones.

9

Netflix analiza qué series y películas ven los usuarios para hacer recomendaciones.

10

Starbucks no utiliza datos para conocer hábitos y preferencias de sus clientes.

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