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Froggy Jumps
Froggy Jumps

Froggy jumps de ideas

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Froggy jumps de ideas

Froggy Jumps

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About this activity

Quiz sobre creatividad publicitaria

Created by

Ana AM AM
Ana AM AM
Spain

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Froggy jumps de ideas
 

Froggy Jumps

Froggy jumps de ideasOnline version

Quiz sobre creatividad publicitaria

by Ana AM AM
1

¿Qué indica el sombrero azul en el Método de los Seis Sombreros de De Bono?

2

En el libro, ¿cuál es el enfoque de los Caminos racionales?

3

¿A que gran grupo de caminos pertence ‘Música’ según Bassat?

4

¿Qué bloqueo se refiere a buscar relaciones causa-apariencia en lugar de causa-efecto?

5

Según Marlboro, ¿cuál es la quinta dimensión del mensaje publicitario?

6

¿Qué afirma Toscani sobre la publicidad respecto al valor de la marca?

7

¿Qué técnica se describe como la “Sinéctica” en la resolución de problemas?

8

En el análisis morfológico, ¿cuántas dimensiones y elementos suelen considerarse para las combinaciones?

9

¿Qué propone Osborn como regla clave del brainstorming para liberar la creatividad?

10

Según Furones, ¿cuál es una de las cinco reglas de la creatividad publicitaria?

 
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