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Froggy Jumps
Froggy Jumps

Plan estratégico de marketing para estudiantes

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Plan estratégico de marketing para estudiantes

Froggy Jumps

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About this activity

Guía para crear estrategias

Created by

Sebastián Mackenzi
Sebastián Mackenzi
Ecuador

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Plan estratégico de marketing para estudiantes
 

Froggy Jumps

Plan estratégico de marketing para estudiantesOnline version

Guía para crear estrategias

by Sebastián Mackenzi
1

Qué etapa define el objetivo general y metas medibles del plan de marketing para estudiantes?

2

¿Qué elemento describe al cliente ideal mediante datos demográficos, psicográficos y comportamentales?

3

¿Qué tipo de investigación ayuda a entender el mercado y la competencia?

4

¿Qué componente especifica la oferta que diferencia la marca de la competencia?

5

¿Qué estrategia de segmentación se centra en sectores o industrias específicas?

6

¿Qué análisis evalúa fortalezas, debilidades, oportunidades y amenazas?

7

¿Qué variables deben incluirse en el mix de marketing (4P) para definir táctica?

8

¿Qué método ayuda a priorizar acciones con base en impacto y esfuerzo?

9

¿Qué indicador mide resultados frente a objetivos en campañas?

10

¿Qué debe incluir un cronograma para implementar el plan?

 
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