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Froggy Jumps
Froggy Jumps

Influence y líderes de opinión

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Influence y líderes de opinión

Froggy Jumps

Played 11
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About this activity

Influencia social y digital

Created by

BRAULIO FRANCISCO PEREZ MENDEZ
BRAULIO FRANCISCO PEREZ MENDEZ
Mexico

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Influence y líderes de opinión
 

Froggy Jumps

Influence y líderes de opiniónOnline version

Influencia social y digital

by BRAULIO FRANCISCO PEREZ MENDEZ
1

¿Qué teoría estudia cómo las ideas se difunden a través de redes de personas y sus recomendaciones?

2

¿Quiénes son considerados líderes de opinión según Lazarsfeld y Katz?

3

¿Qué rol juegan los líderes de opinión en la aceptación de mensajes?

4

¿Qué tipo de influencia es central en el modelo de Lazarsfeld y Katz?

5

¿Qué fenómeno describe la migración de influencia de líderes a audiencias digitales?

6

¿Qué ejemplo actual encaja con la idea de líderes de opinión en internet?

7

¿Cómo se denomina el proceso por el cual una recomendación de un líder de opinión afecta a la actitud de otros?

8

¿Qué característica es clave de una audiencia digital en este contexto?

9

¿Qué diferencia a los influencers de los medios tradicionales?

10

¿Qué objetivo persiguen los estudios de Lazarsfeld y Katz en marketing y comunicación?

 
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