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Crossword Puzzle
Crossword Puzzle

Entorno de la mercadotecnia: Conceptos clave

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Entorno de la mercadotecnia: Conceptos clave

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Conceptos del entorno de marketing

Created by

Abigail Moreno
Abigail Moreno
Mexico

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Entorno de la mercadotecnia: Conceptos clave
 

Crossword Puzzle

Entorno de la mercadotecnia: Conceptos claveOnline version

Conceptos del entorno de marketing

by Abigail Moreno
1

Estudio de las poblaciones humanas en términos de edad, género, densidad y ocupación.

2

Tipo de competencia donde existen pocas empresas que controlan el mercado.

3

Factores que afectan el modelo de negocio y el comportamiento del mercado.

4

Conjunto de creencias y valores compartidos dentro de una organización.

5

Elemento del microambiente que ayuda a promover, vender y distribuir productos.

6

Modelo de análisis competitivo desarrollado por Michael Porter.

7

Ambiente que incluye leyes, agencias gubernamentales y regulaciones.

8

Tipo de competencia donde muchas empresas ofrecen productos diferenciados.

9

Recursos naturales utilizados como insumos por las empresas.

10

Individuos u organizaciones afectadas por las actividades de la empresa.

11

Factor del macroambiente relacionado con valores, creencias y costumbres.

12

Tipo de estructura organizacional basada en amistades y alianzas laborales.

13

Capacidad de una empresa para sobresalir frente a sus competidores.

14

Actividad mediante la cual las empresas identifican y satisfacen necesidades del cliente.

15

Entorno conformado por proveedores, clientes y competidores.

16

Proceso de adaptación constante frente a los cambios tecnológicos y del mercado.

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