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Conceptos clave de marketing

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Ecuador

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MARKETINGOnline version

Conceptos clave de marketing

by Yadi Aracely
1

El es una que se encarga de identificar , anticipar y satisfacer las necesidades y deseos de los de manera rentable para la organización . Es un proceso que involucra , , y orientadas a generar tanto para los como para las .

2

El marketing es importante porque permite a las comprender mejor las del y adaptar sus o para satisfacerlas . Además , ayuda a diferenciarse de la , incrementar las y fortalecer la .

3

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4

DEL MARKETING A lo largo del tiempo , el marketing ha evolucionado significativamente debido a los cambios tecnológicos , económicos y sociales . Durante esta etapa , las empresas centraban su atención principalmente en la y de productos . El objetivo era fabricar grandes cantidades y venderlas al mayor número posible de .

5

La llegada de revolucionó la forma de hacer marketing . Actualmente , las empresas pueden comunicarse con millones de personas a través de , , y .

6

7

El marketing es una herramienta fundamental para las empresas porque les permite conocer las de los , desarrollar efectivas y alcanzar sus . ¡ !

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