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Publicidad: Partes y Medios

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Partes básicas de un anuncio

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Mexico

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Publicidad: Partes y Medios
 

Publicidad: Partes y MediosOnline version

Partes básicas de un anuncio

by ANA GISELLE GARCIA MARTINEZ
1

El encabezado debe incluir todos los datos de contacto de la empresa.

2

Un eslogan debe ser siempre una oración completa que explique todos los detalles del producto.

3

El logotipo puede cambiar de forma cada anuncio sin perder reconocimiento.

4

Un eslogan es una frase breve que resume el beneficio.

5

El cuerpo de la publicidad no debe contener ningún beneficio para el consumidor.

6

El encabezado es la parte principal que atrae la atención.

7

Las imágenes no deben apoyar el mensaje del anuncio.

8

Los anuncios pueden ser impresos o audiovisuales.

9

El cuerpo de la publicidad contiene la información principal.

10

El logotipo identifica la marca y facilita reconocimiento.

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