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Segmentación de la Audiencia
 

Crossword Puzzle

Segmentación de la AudienciaOnline version

Conceptos clave para dividir el mercado

by Emily Bertel
1

Ciencia que analiza poblaciones por edad, sexo e ingresos.

2

Estudio de rasgos personales y estilos de vida que influyen en decisiones.

3

Relativo al comportamiento de compra, uso o interacción.

4

Relativa a la ubicación geográfica de las personas.

5

Grupos homogéneos dentro de un mercado.

6

Mercado reducido con necesidades específicas.

7

Grupo al que va dirigida una estrategia de marketing.

8

Propensión o deseo de adquirir un producto.

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