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Crossword Puzzle
Crossword Puzzle

Marketing: Fundamentos comerciales

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Marketing: Fundamentos comerciales
 

Crossword Puzzle

Marketing: Fundamentos comercialesOnline version

Conceptos clave de mercadeo

by Deyanira Cruz Manzano
1

Proceso de dividir un mercado en grupos con características comunes.

2

Bien o servicio ofrecido para satisfacer necesidades.

3

Valor monetario asignado a un bien o servicio.

4

Forma de hacer llegar el producto al consumidor mediante intermediarios.

5

Conjunto de acciones para dar a conocer y estimular la compra.

6

Técnica de comunicación pagada para influir en la demanda.

7

Estudio sistemático de usuarios, competidores y tendencias para orientar decisiones.

8

Plan de acción para alcanzar objetivos comerciales.

9

Factores internos y externos que influyen en la capacidad de una empresa para crear, comunicar y entregar valor a sus clientes.

10

Tipo de investigación que explora las experiencias, comportamientos y perspectivas subjetivas de las personas.

11

Identificador comercial de un producto, servicio o empresa

12

Sistema de distribución y comercialización donde el fabricante vende sus productos o servicios directamente al consumidor final

13

Proceso mediante el cual una persona o empresa transfiere un producto o servicio a un cliente a cambio de una compensación económica

7
4
13
10
6
1
9
2
5
11
12
8
3
 
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