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Froggy Jumps
Froggy Jumps

Marketing y Publicidad: Campañas Efectivas

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Marketing y Publicidad: Campañas Efectivas

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Conceptos clave del AMA y Kotler

Created by

Emma Laura Morales
Emma Laura Morales
Mexico

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Marketing y Publicidad: Campañas Efectivas
 

Froggy Jumps

Marketing y Publicidad: Campañas EfectivasOnline version

Conceptos clave del AMA y Kotler

by Emma Laura Morales
1

¿Cuál es el enfoque central del marketing según AMA y Kotler?

2

¿Qué describe Kotler como función del marketing?

3

¿Qué es la publicidad?

4

¿Qué es una campaña publicitaria?

5

Objetivos típicos de una campaña publicitaria

6

Diferencia entre marketing y publicidad

7

La segmentación de mercado en campaña

8

Qué es el mix de marketing (4P)

9

Fases clave de una campaña publicitaria

10

¿Qué diferencia fundamental hay entre publicidad y una campaña publicitaria?

11

¿Qué define a una campaña publicitaria?

12

¿Puede existir publicidad sin campaña publicitaria?

13

¿Qué suele medir una campaña publicitaria?

14

¿Qué tipo de creatividad se destaca en una campaña?

15

¿Cuál es una señal de éxito de una campaña publicitaria?

 
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