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Canales del Modelo Canvas

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About this activity

Identifica canales y su función

Created by

Francisco Hernández Andrade
Francisco Hernández Andrade
Mexico

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Canales del Modelo Canvas
 

Canales del Modelo CanvasOnline version

Identifica canales y su función

by Francisco Hernández Andrade
1

Un buen diseño de canales considera coste, eficiencia y experiencia del cliente.

2

En el canvas, las relaciones con clientes y los canales son lo mismo.

3

Los canales no influyen en los costos de la empresa.

4

Pueden ser canales propios, de socios o una combinación de ambos.

5

Los canales son los medios a través de los cuales la empresa entrega su propuesta de valor a los clientes.

6

Una vez elegidos, los canales no deben evaluarse ni ajustarse.

7

Los canales deben estar alineados con la propuesta de valor y el segmento de clientes.

8

Los canales sólo sirven para vender; no se usan para soporte o entrega.

9

Los canales abarcan fases como descubrimiento, compra, entrega y soporte postventa.

10

Todos los canales deben ser digitales para ser efectivos.

 
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