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About this activity

TRADE MKT_SESIÓN 1 Y 2

Created by

Wendy Rodriguez Ruiz
Wendy Rodriguez Ruiz
Peru

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TRADE MKT_SESIÓN 1 Y 2

by Wendy Rodriguez Ruiz
1

El tipo de intermediario que adquiere mercadería para revenderla se llama agente.

2

El nivel de distribución 1 sugiere una distribución indirecta y un canal corto.

3

El shopper es lo mismo que decir "consumidor final" en términos de trade marketing.

4

Los elementos que componen el triángulo de valor de Trade Marketing son: compradores y consumidores, marcas de productos y servicios, canales o puntos de venta.

5

El visual merchandising obstaculiza la gestión de trade marketing.

6

La característica principal del canal moderno es promover la autonomía del shopper (autoservicio)

7

El trade marketing nada tiene que ver con la cadena de suministro. En cambio sí con el visual merchandising.

8

Ya sea que el cliente tenga un objetivo de compra claro o no, las acciones de trade marketing están diseñadas para influir en sus decisiones

9

Los productos de consumo masivo necesariamente deben tener un tipo de distribución selectiva para ubicarlos adecuadamente según su categoría.

10

El fabricante no forma parte de un ecosistema de trade marketing ya que solo se encarga de generar el producto.

 
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