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Crossword Puzzle
Crossword Puzzle

Escritura Creativa y Publicitaria

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Downloading games is an exclusive feature for users with an Academic Plan or a Commercial Plan.

Get your Academic Plan or your Commercial Plan now and start integrating your games into your LMS, website or blog.

If you wish, you can download a demo game here and test its integration:

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Escritura Creativa y Publicitaria
 

Crossword Puzzle

Escritura Creativa y PublicitariaOnline version

Conceptos clave para textos y campañas

by Luzmila Pineda
1

Capacidad de generar ideas originales y efectivas en textos y campañas.

2

Acción de promover un producto o servicio para persuadir a un público.

3

Material informativo o de entretenimiento preparado para publicar en medios.

4

Frase breve y memorable que resume una idea clave de una marca o campaña.

5

Nivel de actitud y estilo presente en un mensaje para conectar con la audiencia.

6

Grupo de personas al que va dirigido un mensaje.

7

Técnica para influir en opiniones o conductas mediante argumentos y emociones.

8

Documento que organiza escenas, diálogos y acciones para un texto audiovisual o publicidad.

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