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Crossword Puzzle
Crossword Puzzle

Neuromarketing en 8 claves

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Neuromarketing en 8 claves
 

Crossword Puzzle

Neuromarketing en 8 clavesOnline version

Conceptos clave para entender la disciplina

by Selena Saravia
1

Dirigir recursos mentales hacia estímulos relevantes del entorno.

2

Sentimientos intensos que influyen en la preferencia de compra.

3

Neurotransmisor implicado en sensaciones de placer y refuerzo.

4

Tendencia a interpretar información de forma parcial o equivocada.

5

Regla mental simple para acelerar juicios.

6

Beneficio percibido que motiva una acción.

7

Exposición previa a estímulos que condiciona respuestas posteriores.

8

Conjunto de estrategias para crear y gestionar la identidad de una marca.

1
6
3
2
8
5
7
4
1

Conjunto de signos y valores que identifican a una empresa o producto.

2

Grupo de personas al que va dirigido un mensaje o producto.

3

Meta específica que se busca lograr con una acción de marketing.

4

Etapas por las que pasa un posible cliente desde atención hasta compra.

5

Acción deseada que indica éxito de una campaña, como una compra o registro.

6

Nivel de interacción y afinidad entre una marca y su audiencia.

7

Persona interesada que puede convertirse en cliente con el tiempo.

8

Optimización para mejorar la visibilidad en buscadores.

4
3
5
2
7
8
1
 
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