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Crossword Puzzle
Crossword Puzzle

Color y Marketing: Claves de Negocio

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Color y Marketing: Claves de Negocio
 

Crossword Puzzle

Color y Marketing: Claves de NegocioOnline version

Color, marca y PI

by Cesar Sec
1

Campo de estudio que analiza cómo los diferentes colores afectan el comportamiento humano, las emociones y la toma de decisiones.

2

El color es uno de los estímulos visuales más rápidos que procesa el cerebro. En el marketing, influye de tres formas principales: Reconocimiento de marca, Juicios instantáneos y Asociación emocional.

3

Para seleccionar la paleta de identidad corporativa, se recomienda seguir este proceso: Define la personalidad de la marca, Analiza a la audiencia, Estudia a la competencia, Aplica la regla del 60-30-10.

4

Las patentes otorgan derechos exclusivos sobre una invención, permitiendo al titular impedir que otros fabriquen, usen o vendan la invención sin su autorización.

5

Las marcas son signos distintivos que identifican y diferencian los productos o servicios de una empresa de los de la competencia.

6

Protegen el aspecto puramente estético u ornamentación de un producto.

7

Protegen la expresión de las ideas en el campo literario, científico y artístico. No protegen las ideas en sí, sino el soporte en el que se plasman.

8

Rojo: Evoca urgencia, pasión, energía y peligro. Azul: Transmite confianza, seguridad, calma y profesionalismo.

9

Evoca urgencia, pasión, energía y peligro. Estimula el pulso y el apetito.

10

Transmite confianza, seguridad, calma y profesionalismo. Es el color corporativo por excelencia.

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