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SEGUNDO REFUERZO_CONTENIDOS DIGITALES

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REPASO

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SEGUNDO REFUERZO_CONTENIDOS DIGITALES
 

SEGUNDO REFUERZO_CONTENIDOS DIGITALESOnline version

REPASO

by Wendy Rodriguez Ruiz
1

La diferencia entre audiencia y mercado objetivo es que el primer término se aplica en el entorno digital y el segundo en el presencial.

2

El propósito principal de un calendario de contenidos es tener identificadas las fechas festivas para desarrollar campañas entorno a ellas.

3

Si comienza a subir el CPC de uno de mis anuncios, debería publicar otro para que el tráfico se redireccione.

4

El copy es la acción de tomar un contenido ya usado. Es decir, copiarlo; reutilizarlo.

5

Para trabajar en un objetivo de branding se necesita de cobertura y segementación baja.

6

El ecosistema digital es la competitividad que se genera entre marcas en el entorno digital.

7

La estrategia educativa de marketing digital es la que se utiliza en marcas del sector educativo.

8

Las marcas recurren al entretenimiento en su estrategia digital porque las personas relajadas y emocionalmente receptivas están más abiertas a conectar con sus mensajes

9

Una marca no debería combinar dos tipos de estrategias porque puede generar confusión en la audiencia.

10

Un contenido que va a ser aplicado a diferentes plataformas debería adaptarse.

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