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El empaque en la vida del producto

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Conceptos clave del empaque

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Colombia

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El empaque en la vida del producto
 

El empaque en la vida del productoOnline version

Conceptos clave del empaque

by DAVIER DAVID
1

El empaque sirve para comunicar la marca, el formato y las características del producto.

2

El empaque no tiene función de protección física del producto.

3

El empaque debe ser siempre de un solo material para simplificar la reciclabilidad.

4

El empaque suele incluir información obligatoria como ingredientes, fecha de caducidad o lote, según el producto.

5

El empaque influye en la decisión de compra del consumidor.

6

El diseño del empaque puede ser reciclable, biodegradable o reutilizable según los materiales usados.

7

El color del empaque no afecta la percepción de la marca.

8

Todo empaque debe ser 100% reciclable en todos los países.

9

El empaque protege el contenido durante el transporte y almacenamiento.

10

El empaque nunca se deteriora con la manipulación, por lo que no requiere control de calidad.

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