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Crossword Puzzle
Crossword Puzzle

Digital Experience & Growth Strategy

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Digital Experience & Growth Strategy
 

Crossword Puzzle

Digital Experience & Growth StrategyOnline version

Estrategias y experiencias digitales

by MYRNA ANDREA CISNEROS FAJARDO
1

Aprenderás a construir narrativas estratégicas que conecten emocionalmente con el consumidor y fortalezcan el posicionamiento de marca.

2

Analizarás estrategias de visibilidad digital para mejorar el alcance, reconocimiento y presencia de marcas en entornos digitales.

3

Diseñarás acciones orientadas a generar interacción, crecimiento de comunidades y construcción de relaciones de valor en redes sociales.

4

Las campañas digitales orientadas a resultados utilizan segmentación, creatividad y métricas para optimizar el rendimiento.

5

Aprenderás a diseñar embudos de conversión y procesos automatizados para acompañar al consumidor durante su recorrido de compra.

6

Aprenderás a diseñar embudos de conversión y procesos automatizados para acompañar al consumidor durante su recorrido de compra.

7

Explorarás el uso estratégico de la inteligencia artificial para optimizar contenidos, campañas y procesos de marketing.

8

Integrarás canales físicos y digitales para diseñar experiencias omnicanal coherentes, personalizadas y centradas en el cliente.

9

Diseñarás un ecosistema digital que conecte múltiples canales para una experiencia fluida.

10

Explorarás el uso estratégico de herramientas y procesos para optimizar contenidos, campañas y resultados.

11

Transformarás análisis y planificación estratégica en acciones digitales concretas.

12

Desarrollarás competencias para diseñar estrategias de contenido, mejorar la visibilidad digital.

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