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About this activity

Distribución y precio: preguntas

Created by

Lilu Mati
Lilu Mati
Peru

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Canales y Precios: Verdadero o FalsoOnline version

Distribución y precio: preguntas

by Lilu Mati
1

La fijación de precios debe considerar costos, competencia, clientes y canal (las 4 C).

2

La logística inversa gestiona el flujo de residuos para devolverlos al fabricante.

3

El canal de distribución es el medio por el cual una empresa destina los productos al consumidor final.

4

La descripción de costos de distribución es irrelevante para la fijación de precios.

5

La omnicanalidad se logra simplemente usando muchos canales sin preocuparse de la experiencia del cliente.

6

El precio debe basarse exclusivamente en los costos.

7

El canal indirecto no incluye mayoristas ni minoristas.

8

La entrega de última milla es el último tramo del viaje desde un centro de transporte hasta el destino final.

9

La última milla no afecta la experiencia del cliente.

10

Existen canales de distribución directos, indirectos, selectiva, intensiva e industrial.

11

El EVA negativo indica mayor valor para los accionistas.

12

El canal directo implica que la empresa productora entrega la mercancía sin intermediarios.

 
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