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TEMA 6 Y 7

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TEMA 6 Y 7

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About this activity

Dinamica

Created by

Bolivia

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TEMA 6 Y 7
 
1

La diferencia entre percepción y memoria es que la percepción es el proceso donde se interpreta el estímulo y la memoria es el almacenamiento

2

Los argumentos en respuesta a un anuncio suelen ser similares en general ya que la percepción no es selectiva

3

Una buena redacción puede hacer que el anuncio sea más entendible, además evita las malas interpretaciones

4

Los argumentos favorables y los contraargumentos no son respuestas cognitivas

5

Al solo usar la lógica en un anuncio publicitario lo más probable es que el espectador sobrepiense el mensaje y contraargumente el mismo, con ello el mensaje principal puede ser mal interpretado.

6

Es uso de la lógica es poco factible cuando el público se muestra interesado y en capacidad de procesar información detallada.

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