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Crossword Puzzle
Crossword Puzzle

TEMA 6 Y 7

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TEMA 6 Y 7
 

Crossword Puzzle

TEMA 6 Y 7Online version

Dinámica

by Belen Jhoyce Choquehuanca Mamani
1

Deseo natural de las personas de mantener coherencia entre la nueva información que reciben y sus creencias, experiencias o conductas

2

Pensamientos positivos que respaldan y aceptan el anuncio

3

Pensamientos negativos que lo critican, cuestionan o rechazan el anuncio.

4

Estrategia publicitaria que evita la confrontación directa, logrando ganar terreno al redefinir cualidades del mercado o enfatizar un atributo totalmente nuevo de la marca retadora

5

Marca que tiene una gran participación en el mercado y consumidores fieles

6

Consiste en mostrar un mensaje o anuncio a un consumidor varias veces a lo largo del tiempo

7

Proceso en el que se relacionan ideas con mensajes percibidos

3
2
5
4
1
7
6
 
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