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Froggy Jumps
Froggy Jumps

Antecedentes Históricos del Mercadeo

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Antecedentes Históricos del Mercadeo

Froggy Jumps

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About this activity

Historia del mercadeo

Created by

Gloria Milena Lopez Solano
Gloria Milena Lopez Solano
Colombia

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Antecedentes Históricos del Mercadeo
 

Froggy Jumps

Antecedentes Históricos del MercadeoOnline version

Historia del mercadeo

by Gloria Milena Lopez Solano
1

En su origen, el mercadeo se relaciona con qué actividad de intercambio entre productores y consumidores?

2

¿Qué figura popularizó formalmente las 4P del marketing?

3

Antes de la orientación al cliente, ¿qué orientación predominaba?

4

¿En qué década se popularizaron formalmente las 4P del marketing?

5

¿Quién popularizó el concepto de mercado meta (target)?

6

Qué enfoque describe la idea de satisfacer las necesidades del consumidor como eje?

7

En servicios, ¿qué elemento adicional se considera dentro de las 7P?

8

¿Qué siglo vio la expansión del marketing minorista gracias a grandes almacenes?

9

Qué avance tecnológico impulsó el marketing moderno en el siglo XX?

10

¿Qué enfoque de mercadeo busca alinear producción con necesidades sociales?

 
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