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Merchandising

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Merchandising

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Played 91 %Accuracy 100 Average time 01:25
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About this activity

Resumen de todo lo aprendido en el modulo de merchandising

Created by

Anyeli Elianny Reyes Mateo
Anyeli Elianny Reyes Mateo
Dominican Republic

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Merchandising
 

MerchandisingOnline version

Resumen de todo lo aprendido en el modulo de merchandising

by Anyeli Elianny Reyes Mateo
1

Las plataformas de ventas internas son las góndolas, exhibidores, cabeceras y las islas

2

Las marcas son los nombres de los productos.

3

El merchandising es el conjunto de técnicas, estrategias y operaciones aplicadas en el punto de venta

4

El control de stok evita la falta de productos, optimiza los costos operativos y previene pérdidas de mercancía obsoleta

5

Las áreas calientes son las de las carnes y las áreas frías son las de las vitrinas refrigeradas

6

Las mercancías averiadas y vencidas pueden ser consumidas por el cliente

7

Las líneas y niveles de colocación de los productos influyen en la venta de los productos.

8

La limpieza de los mostradores, góndolas y vitrinas son fundamentales en la presentación de los productos.

9

La iluminación, musica y los aromas influyen en la decisión de compra.

10

El marchandising se organiza por temporadas

 
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